The Gulch · Nashville
How Much Can I Earn from My Airbnb in The Gulch, Nashville?
The Gulch commands the highest nightly rates in Nashville. Here’s exactly what your property could generate, with sub-zone rates and a full demand breakdown.
Gulch Revenue Overview
What a Gulch Airbnb Actually Earns
The Gulch is Nashville’s luxury high-rise district, one of the first LEED-certified neighborhoods in the South and a five-minute walk from Lower Broadway. Guests pay a premium for glass towers, rooftop pools, and a front door within walking distance of everything, and no other Nashville neighborhood commands rates like it: $350–$650 a night at 76–85% occupancy.
A professionally managed 2-bedroom in The Gulch generates roughly $102,000 a year, which works out to about a $350 average nightly rate at 80% occupancy. That is the strongest per-unit revenue in the city. Our Gulch Airbnb management page has the full neighborhood profile, and you can see how it stacks up against the best areas for Airbnb in Nashville.
The guest mix is the real story. Bachelorette groups take the weekends, corporate travelers take the weekdays, and medical conventions fill the gaps, three demand streams that rarely dip at the same time. That is why Gulch occupancy holds at 76–85% while much of the city runs well below it.
Revenue by Property Size
Gulch Airbnb Revenue Estimates
Rates vary tower by tower. The Gulch Core along 11th Avenue leads the market at $400–$650 a night and 80–88% occupancy, averaging around $10,200 a month. The Midtown Gateway blocks around the Adelicia run $350–$500 at 78–85%, roughly $9,200 a month, while the 8th Avenue Connector trades at $350–$450 and 76–83%, about $8,800 a month, the most accessible entry point into the district.
| Property Size | Avg. Nightly Rate | Avg. Occupancy | Est. Annual Revenue |
|---|---|---|---|
| Studio / 1BR | $250–$375 | 78–85% | $70,000–$95,000 |
| 2BR | $350–$500 | 78–85% | $95,000–$125,000 |
| 3BR | $450–$600 | 76–82% | $120,000–$160,000 |
| 4BR+ | $550–$650+ | 74–80% | $150,000–$190,000 |
These ranges assume year-round availability and dynamic pricing. A 2BR that captures CMA Fest week at peak rates and holds firm corporate pricing midweek lands at the top of its range; a statically priced calendar in this district leaves five figures on the table every year.
💡 Pro tip: Self-managed Gulch properties typically earn 15–25% less than professionally managed ones due to static pricing and slower guest response times. At Gulch rates, that gap is worth $15,000–$25,000 a year, far more than the management fee itself.
What Drives Gulch Rates
The Gulch’s Demand Stack, Why Rates Stay High Year-Round
Bachelorette Season
Nashville is America’s bachelorette capital, and Gulch high-rises with rooftop pools are the trophy booking. Late spring through summer, weekend demand is relentless.
Corporate Travel
Amazon’s and Oracle’s Nashville expansions put thousands of corporate travelers within blocks of The Gulch. Midweek business stays fill the nights bachelorette groups don’t.
Vanderbilt Medical Conventions
Vanderbilt University Medical Center draws a steady rotation of conventions, visiting physicians, and medical families who book upscale units close to campus year-round.
CMA Fest & 190+ Annual Events
Nashville hosts more than 190 major events a year, and CMA Fest in June is the single highest-earning week. The Gulch’s walk-to-Broadway position captures peak pricing on all of them.
Realistic Net Returns
What You Keep After Costs, A Realistic Breakdown
For a 2BR Gulch property earning $102,000 gross annually:
| Cost Item | Annual Amount |
|---|---|
| Gross STR Revenue | $102,000 |
| Management fee (22%) | −$22,440 |
| Supplies & restocking | −$2,400 |
| Maintenance & repairs | −$3,000 |
| Permit, insurance & utilities | −$4,800 |
| Net Operating Income | ~$69,360 |
📊 On an $800,000 Gulch condo, that’s approximately 8.7% net yield before HOA dues, compared to roughly 4% net for a long-term rental on the same unit.
One Gulch-specific note before you underwrite a unit: building rules matter. Some towers restrict short-term rentals entirely, and permit-eligible buildings carry a resale premium for exactly that reason, so verify the building’s STR status before you run the numbers on the condo.
Should I self-manage or use a property manager in The Gulch?
Professional management typically adds 15–25% to gross Gulch revenue through dynamic pricing, better listing positioning, and faster guest response. Gulch guests expect hotel-grade responsiveness, and at $350–$650 a night, every unbooked weekend is expensive. Our Nashville Airbnb management team prices Gulch calendars against all 190+ annual event dates and the corporate travel calendar.
When should I open my Gulch calendar for CMA Fest?
By the preceding fall at the latest. CMA Fest is Nashville’s Derby Week, and guests book 3–9 months out, so open your June dates as soon as the festival is confirmed and set peak rates immediately. Keep midweek dates open year-round for corporate travelers, who book on shorter notice but pay full rate.
Find Out What Your Gulch Property Could Earn
VentureBnb manages a portfolio of Gulch properties. Get a free, data-backed revenue projection for your specific address.
